Peruvian Brand based in Paris
The story of D.N.I. , the Peruvian brand based in Paris is very unique. The brand started in 2019 with their first collection “A ti Perú” that means “For you Peru”. Pablo and his brother (both twins) moved to Paris when they were 12 years old because the partner of their mom lived there.
They both study trends of fashion but in different areas. The both worked in big fashion companies in Paris and started a collective brand. They sold the designes in Asia in different pop-up stores. At the end, they realized they were the only ones doing all the work and they wanted to tell their own narrative, so they stopped doing the collective brand and started their own, DNI.
“A ti Perú” is a collection inspired in all the memories they have of their 12 years living in Peru. DNI talks about identity and how it can tell a story.
All the interview is recorded, I might use it as a voice over for the docu.
“I love you mom” Breaking down the colors Stamps from Peru
Wonderful Peru Embroidery details, memories of their grandmother